Laura Latella greeted the camera from the studio of Rai 3, noting that the network’s cultural program “Biblioteca dei Sentimenti” will now air on Saturday evenings instead of its traditional Friday slot.
Schedule change
The shift was announced by Rai 3 officials on Monday. The series, which blends literature, music and personal stories, will debut its first Saturday episode on 5 October. Producers said the new day aligns better with audience habits and gives the show a fresh start.
Reactions
Latella described the move as “a good choice” and said it will allow viewers to begin the weekend with admiration for the arts. Media analysts noted that Saturday primetime on Rai 3 has fewer competing programs, potentially increasing the show’s reach.
Rai 3’s programming director confirmed that the decision follows audience research indicating higher engagement on weekend evenings. The network plans to promote the new schedule with a series of teasers and social media posts.
With the change, “Biblioteca dei Sentimenti” aims to attract a broader audience and strengthen Rai 3’s cultural offering as the weekend unfolds.