Italian tennis pro Luciano Darderi has officially teamed up with Kia, naming the new Seltos SUV his go‑to ride.
- He becomes the brand ambassador for Kia in Italy.
- The Seltos will accompany him to daily training sessions.
- He’ll also use the SUV while traveling to tournaments across Europe.
- Kia hopes the partnership boosts the Seltos’s visibility among sports fans.
Fans can now spot Darderi cruising in his sleek, green‑accented Seltos wherever the tour takes him.