When you think of a car ad, you might picture a sleek model on a winding road. This time DR Automobiles Groupe switched the script, putting Italian showgirl and entrepreneur Gessica Notaro behind the wheel of all four of its brands. The campaign, launched this week, showcases Notaro cruising in a sleek DR, a stylish EVO, a bold DR Sport and the versatile DR Max, highlighting each model’s personality while she adds her own flair.
Fans of the charismatic host are buzzing, and the automotive world is taking note. By blending celebrity appeal with a clear brand message, the group hopes to rev up awareness and drive sales across its entire lineup.