WiZink has teamed up with Spanish supermarket chain Dia to blend banking perks with grocery loyalty.
- The partnership lets Dia shoppers earn discounts when they use WiZink cards for everyday purchases.
- Customers can access basic financial services, such as credit lines and payment options, directly through the Club Dia loyalty program.
- WiZink, backed by Värde Capital, is accelerating its alliance strategy to reach more retail audiences.
- Dia has been exploring the integration of payment features for over a year, aiming to boost customer retention.
Both companies hope the combined offering will deepen shopper loyalty while expanding WiZink’s user base.