It has been a banner year for Honda in Italy. The Japanese manufacturer has enjoyed an incredible run over the last nine months, proving just how popular its two-wheeled machines remain with local riders. By the end of September 2026, the brand had already clocked over 74,000 new motorcycle registrations across the country.
This impressive performance has solidified Honda’s position as a clear leader in the industry. With these latest figures, the company has captured a massive 23.7% share of the entire Italian motorcycle market. It is a significant achievement that highlights the enduring appeal of their lineup, as they continue to outpace the competition and set the pace for motorcycle sales throughout the region.