If you love movies, you’ve probably heard of Letterboxd. What started as a simple corner of the internet for film fans to log their watchlists has exploded into a massive community with over 30 million users. It has become the go-to social network for cinema lovers, with half of its active base made up of people under 35.
This rapid growth hasn’t gone unnoticed. The platform is now worth millions of dollars and is attracting serious attention from big players, including Netflix and various investment firms looking to cash in on its influence. It is a fascinating example of how a niche passion project can turn into a powerhouse that major entertainment companies are desperate to own.