Ever wonder how big ideas really get started? John Elkann recently shared how Ferrari’s artistic project, Ferrari Luce, actually began with a casual chat.
- It all started back in 2016 during a conversation between Elkann and Jeff Bezos.
- The concept sat on the back burner for a while until the pandemic hit.
- During the COVID-19 lockdowns, Elkann teamed up with renowned designer Jony Ive to finally bring the vision to life.
- Together, they refined the project, allowing the unique Ferrari Luce design to truly take shape and evolve.
It is a fascinating glimpse into how creative collaborations can spark something special when the timing is finally right.