The National Museum of Cinema in Turin is shaking things up. While everyone knows it for its iconic home inside the Mole Antonelliana, the museum is now launching a major rebranding effort to show that there is much more to its identity than just the building itself.
This new project introduces a complete visual makeover and a brand-new website designed to better connect with visitors. By rethinking how they present themselves, the museum wants to highlight the many different sides of cinema history. It is an exciting shift that moves the institution beyond its physical walls, inviting film lovers everywhere to explore its vast collection in a more modern, accessible, and engaging way.