Religious iconography, including images of the Virgin Mary and rosaries, is gaining popularity among teenagers as a fashion statement. Known as “catholic-core,” the trend involves wearing sacred symbols as accessories, regardless of the wearer’s personal religious beliefs. Observers note that this aesthetic, which emphasizes traditional feminine motifs, has been recontextualized by younger generations as a form of rebellion.
Retailers have responded to the demand, with shopping centers now stocking rosaries and religious medals as standard fashion accessories. Many participants in the trend are also sourcing items from family heirlooms, such as items gifted during first communions or kept by older relatives. Industry analysts suggest the trend reflects a broader cultural shift where traditional symbols are repurposed for contemporary style.