Italian Deputy Culture Minister Gianmarco Mazzi introduced a new tourism initiative titled ‘Che spettacolo l’Italia’ at the Rome Film Fest to promote national landmarks through film and television productions.
- The campaign highlights specific Italian locations featured in popular movies and television series.
- A short film will serve as the primary promotional tool for the project.
- The strategy aims to leverage cinematic exposure to attract international and domestic tourists.
The initiative seeks to strengthen the connection between the entertainment industry and national tourism efforts.