Opel Launches Trackmania Cup at Paris Motor Show

German automaker Opel debuted its first e‑sports initiative at the Paris Motor Show, hosting a Trackmania Cup on the exhibition floor.

1. Opel announced the event on the opening day of the show, inviting professional gamers to compete.
2. The brand set up a dedicated gaming arena at its stand, featuring high‑end PCs and a custom Trackmania track.
3. Six pro players from Europe and North America raced in a timed qualifier, streamed live on the official Opel channel.
4. The final match saw French driver Jules “Turbo” Martin win the cup, earning a limited‑edition Opel merchandise pack.
5. Opel said the competition is a pilot for future digital‑sports collaborations and may return at next year’s show.

Opel aims to blend automotive branding with interactive gaming, targeting younger audiences. #Opel #eSports #Trackmania #ParisMotorShow @Opel @TrackmaniaOfficial