Studio Anica said its latest releases attracted about 30 million cinema-goers and set new streaming records, according to a study unveiled at the Middle East Investment Forum (MIA).
Key takeaways
- Audience rebound: Cinema attendance reached pre‑COVID levels, matching figures from before the pandemic.
- Streaming surge: Online viewership hit a historic high, surpassing previous benchmarks for the studio.
- Market growth: The report highlighted a broader expansion in the regional entertainment market.
- Data source: Findings were presented during a panel at the MIA conference.
Audience figures return to pre‑pandemic levels
The study indicated that 30 million people attended Studio Anica’s films in theaters across the region. The number mirrors attendance recorded before the COVID‑19 crisis, suggesting a recovery in public willingness to visit cinemas.
Streaming platforms see record usage
Alongside the theatrical rebound, the studio reported a record increase in streaming consumption. The data showed a significant rise in households accessing Studio Anica content online, outpacing earlier years.
Regional market continues to expand
Analysts at the MIA conference noted that the entertainment sector is growing steadily. Investment flows and consumer spending on media are contributing to the upward trend.
Why it matters:
The resurgence of cinema attendance and the surge in streaming highlight a revitalized entertainment landscape in the Middle East and Egypt, offering opportunities for investors, advertisers and content creators.
Egypt
Saudi Arabia
UAE
Spain
United Kingdom
United States
China
India