Tokyo Yakiniku Restaurant Adds Dedicated Booth for Social Media Streaming

A Yakiniku Like restaurant in Tokyo has installed a specialized booth designed for customers to film and live-stream while dining. The facility, located at the chain’s Shinjuku Minamiguchi branch, is marketed toward influencers and social media users who want to record content during their meal.

Key Takeaways

• Dedicated infrastructure: The booth, called “Studio Like,” includes a lighted vanity mirror, camera mounts for overhead filming, and privacy walls.
• Content creation: The restaurant explicitly permits live-streaming from the designated seating area.
• Capacity and access: While designed for individual diners, the booth is large enough to accommodate two people.
• Reservation policy: Use of the booth requires advance booking via the restaurant’s official Line account.
• Operational hours: The studio is available for 60-minute sessions between 11 a.m. and 9:30 p.m.

Features of the Studio Booth

The Shinjuku Minamiguchi location of Yakiniku Like, a chain known for its counter-seating and individual grills, created the booth to separate content creators from other diners. The setup provides a private space for photography and video production while maintaining the restaurant’s core service of self-grilling meat. The booth includes equipment intended to assist with content quality, such as specialized lighting, which the company says helps users manage their appearance and background.

Logistics and Availability

Yakiniku Like operates from 11 a.m. to 11 p.m., but the studio booth is restricted to specific hours. Interested customers must reserve their slot using the mobile messaging application Line. The restaurant chain confirmed the launch on its official social media channels, featuring influencer Maari Iwata to demonstrate the setup.

Why it matters: This development highlights the growing intersection of the hospitality industry and the creator economy. By integrating production-ready infrastructure into a dining environment, the establishment aims to cater to the specific needs of social media users, potentially setting a trend for restaurants seeking to attract a younger, digitally active demographic.