A new version of the novelty wireless earbuds modeled after the Japanese snack Kinoko no Yama is set to launch on the crowdfunding platform Makuake on November 1. The product, which resembles the chocolate-topped biscuit treat, features updated audio technology and artificial intelligence capabilities.
Key Developments
- Campaign launch: The project begins on November 1 at 12:00 p.m. on the Makuake platform, requiring 1,000 pledges to initiate production.
- Technical specifications: The new model includes gold-plated touch sensors and upgraded audio tuning.
- AI integration: The earbuds support real-time simultaneous translation for 144 languages and dialects.
- Pricing tiers: Early backers can purchase units at discounted rates, starting at 29,800 yen, with prices increasing based on order volume.
- Production model: Unlike the limited first run, this release will be made-to-order without a strict quantity cap, provided the initial goal is met.
Background and Market Performance
The concept originated as a social media joke before Meiji, the manufacturer of the Kinoko no Yama snack, partnered with Kagomedia to develop the hardware. The first generation of the device debuted in early 2024. That initial batch of 3,500 units sold out in ten minutes, exceeding the project’s financial goal by 9,836 percent.
The updated 2027 Pro model features a charging case designed to mirror the original snack box packaging, including a pop-up tray. While the design mimics a food item, the company claims the device functions as a serious audio accessory.
Purchase Details
The crowdfunding campaign will remain open until December 13, 2026. During the first 24 hours of the launch, the initial 1,000 pairs will be priced at 29,800 yen (approximately $189 USD). As sales milestones are reached, the price will scale up to a regular retail price of 36,300 yen. Once the campaign concludes, the company will finalize production based on the total number of orders received.
Egypt
Saudi Arabia
UAE
Spain
United Kingdom
United States
China
India
