Stellantis Announces Leadership Changes in Italian Communications Team

Stellantis has announced a restructuring of its communications department in Italy, appointing new leaders for several of its automotive brands. The changes affect the management of Citroën, DS, Abarth, Fiat, and Lancia.

New Leadership Assignments

The company confirmed that Alessandro Freschi has been appointed as the new head of communications for Citroën and DS in Italy. Meanwhile, Marco Gualano will take on the role of communications manager for Abarth, Fiat, and Fiat Professional. These appointments are part of a broader organizational update within the Italian branch of the multinational automotive corporation.

Strategic Realignment

Stellantis, formed by the merger of Fiat Chrysler Automobiles and PSA Group, continues to integrate its various brand operations globally. This realignment of the communications team is intended to streamline messaging across the company’s diverse portfolio of vehicles. The new appointees will oversee media relations and external communications strategies for their respective brands, ensuring consistency with the group’s overarching corporate identity.

The company has not disclosed further details regarding the specific reporting lines or the immediate strategic objectives of the new communications heads. The changes are effective immediately as the automotive group adjusts its regional management structures to support its long-term operational goals.

Why it matters: As one of the world’s largest automakers, Stellantis’s management decisions often influence market strategy and brand positioning across Europe. These appointments in the Italian market, a core region for the Fiat and Lancia brands, signal the company’s ongoing efforts to centralize and refine its corporate communications operations following its complex international merger.