Decision-model technology is attracting enterprise interest while Indian jewellery brand GIVA secured $103 million in funding and Apple reported its highest quarterly revenue in India.
Emergence of decision models
Industry analysts note that decision models differ from large language models by returning structured outputs such as probabilities and scores, making them suitable for bounded tasks that require auditability.
Indian startups launch new models
PurpleTalk’s Sthānika lab introduced the Sieve model and ConvAI Innovations released Laya, an open‑weight model designed for local deployment on laptops or phones.
Enterprise adoption
Enterprises are favoring decision models because they consume fewer tokens, lower costs and integrate tightly with proprietary data, according to insiders.
Funding round for GIVA
Omnichannel jewellery retailer GIVA raised ₹975 crore ($103 million) in a financing led by Multiples Alternate Asset Management. The round included primary and secondary capital, with early investors India Quotient and Sixth Sense Ventures partially exiting but retaining stakes. Multiples obtained a board seat.
GIVA’s expansion plans
Founded in 2019, GIVA operates about 425 stores and aims to add 160 outlets in fiscal year 2027. The company posted FY26 revenue of ₹865 crore.
Apple’s record quarter
Apple announced that the September 2026 quarter delivered its all‑time highest revenue in India, driven by strong iPhone sales.
Where the story stands
Decision models are moving from niche experiments to commercial products, Indian startups are securing capital to scale, and major tech firms continue to record growth in the Indian market.
Why it matters: Decision models promise lower‑cost, auditable AI for enterprises, a need for many Indian businesses. GIVA’s funding underscores rising consumer spending on jewellery, while Apple’s record revenue highlights the expanding appetite for premium smartphones in India and the broader Middle East.