Japanese ramen chain Ichiran has released a miniature kit that allows customers to recreate its signature private dining experience at home. The product, titled the “Taste Concentration Counter,” mimics the company’s distinctive seating layout, which features individual booths with partitions to minimize distractions while eating.
Key Takeaways
- Authentic features: The kit includes a bamboo screen, side panels, and overhead signage that replicate the chain’s in-restaurant aesthetic.
- Interactive elements: The setup comes with a functional call button that plays the specific chime used in Ichiran restaurant locations.
- Compact design: The counter is scaled to fit on a standard desk and includes space specifically measured to accommodate a bowl of ramen.
- Assembly required: Users must construct the booth by connecting side panels, reinforcement parts, and the bamboo blind mechanism.
- Brand identity: The kit mimics the “Aji Shuuchuu Counter” concept, designed to isolate diners so they can focus exclusively on their meal.
Replicating the Restaurant Experience
Ichiran is known for its “Aji Shuuchuu Counter,” or “Taste Concentration Counter,” where diners sit in private stalls and receive their orders through a bamboo screen. The new at-home kit allows consumers to assemble a miniature version of this environment. The kit includes detailed signage and a working call button, which emits the same audio signal used in the chain’s physical locations to notify staff of an order or request.
The assembly process involves connecting modular pieces, including the side walls and the overhead, to create a private dining space. Once constructed, the booth serves as a dedicated area to eat, shielding the diner from their immediate surroundings.