Ultraviolette Tackles Memory Chip Shortage Amid India’s EV Push

Ultraviolette, a Bengaluru‑based maker of high‑performance electric motorcycles, said it will absorb higher component costs caused by the global memory chip shortage rather than raise prices for buyers.

Memory chip shortage hits Indian EV makers

The shortage of RAM chips, essential for storing data and managing vehicle control software, has strained electric‑vehicle manufacturers across India.

Ultraviolette’s cost assessment

Founder and chief technology officer Niraj Rajmohan estimated that RAM alone adds about Rs 20,000 to the price of each motorcycle.

Company response

Ultraviolette said it will not pass the extra expense to customers. The firm is scouting alternative components, software solutions and new suppliers to mitigate the supply gap.

Partner involvement

The company is also relying on existing partners who hold equity stakes to support its sourcing strategy, though details were not disclosed.

Outlook

Ultraviolette aims to maintain price stability while securing the parts needed to keep production on track, signalling resilience in a market facing broader chip constraints.

Why it matters: The ability of Indian EV manufacturers like Ultraviolette to manage chip shortages without raising prices helps keep electric two‑wheelers affordable for consumers, supporting the country’s shift toward cleaner transport and protecting jobs in the emerging EV sector.