Spanish automaker SEAT and its performance brand Cupra have appointed Daniel Cortina Munuera as the new director of public affairs.
Who is Daniel Cortina Munuera?
Cortina Munuera is a seasoned public‑affairs professional who has worked within the automotive sector for several years, most recently in roles linked to government relations and regulatory affairs.
What position does he assume?
He will lead the public‑affairs departments of both SEAT and Cupra, overseeing communication with policymakers, industry bodies and other stakeholders.
Whom does he replace?
He succeeds Patricia Such, who is leaving the post to join Volkswagen Group’s activities in Spain focused on prevention initiatives.
Why is the change significant?
The appointment comes as SEAT and Cupra navigate evolving emissions regulations and mobility policies across the European Union, requiring coordinated lobbying and stakeholder engagement.
When does the transition take effect?
The change is effective immediately, with Cortina Munuera taking over responsibilities this week.
The move reflects SEAT’s intent to strengthen its public‑affairs strategy ahead of upcoming regulatory cycles.