Jaipur-Based Moms Home Scales Quick Commerce Revenue to ₹10 Crore

Jaipur-based baby care brand Moms Home has expanded its annual revenue from quick commerce platforms to ₹10 crore in the 2026 fiscal year. The direct-to-consumer company, which specializes in organic cotton and bamboo-based children’s products, now attributes nearly 30% of its ₹35 crore total annual revenue to the quick commerce channel.

Key Takeaways

• Rapid growth: Revenue from quick commerce rose from approximately ₹1 crore in the 2025 fiscal year to ₹10 crore in the 2026 fiscal year.
• Sales volume: The brand currently sells about 45,000 kits per month through quick commerce platforms, with monthly sales nearing ₹5 crore.
• Margin pressure: Contribution margins on these platforms have decreased from an initial 20–25% to 10–15% as the business scaled.
• Operational challenges: The company reports difficulties regarding unpredictable demand across cities, delays in warehouse replenishment, and managing unsold inventory.
• Strategic focus: Cofounder Kumar Vaibhav emphasizes that quick commerce distribution does not automatically ensure profitable sales, requiring careful adjustments to assortment and packaging.

Strategic Shift to Quick Commerce

Moms Home, founded in 2018 by Kumar Vaibhav and Bhupendra Agrawal, initially focused on organic textiles like bamboo muslin swaddles and baby blankets. The company built its market presence through e-commerce marketplaces starting in 2019 before entering the quick commerce sector in early 2025. According to Vaibhav, the firm prioritized establishing bestselling stock-keeping units (SKUs) rather than rapid product diversification.

The company noted a distinct consumer behavior difference between baby essentials: urgent items like last-minute hospital bag supplies thrive in a quick commerce environment, while planned purchases such as bedding require more comparison. This distinction guided their inventory strategy.