At the EICMA motorcycle show, the Piaggio Group presented its 2027 model range covering Aprilia, Moto Guzzi, Piaggio and Vespa brands.
Key takeaways
- Aprilia focus: The Italian sportbike maker showcased the new RSV4, signaling its continued emphasis on high‑performance machines.
- Moto Guzzi focus: The heritage brand highlighted The Trip series, reinforcing its adventure‑touring direction.
- Scooter updates: Both Piaggio and Vespa displayed refreshed scooter models, aiming to modernise their urban offerings.
- Group strategy: The rollout demonstrates Piaggio Group’s coordinated push across its four marques for the 2027 market.
- Industry relevance: The show serves as a barometer for upcoming trends in European and Middle Eastern two‑wheel markets.
Aprilia RSV4 leads sport segment
Aprilia introduced the 2027 RSV4, featuring updated electronics and a revised engine layout. The company said the model targets riders seeking track‑ready performance while complying with upcoming emission standards.
Moto Guzzi emphasizes adventure touring
Moto Guzzi presented The Trip line, a series of adventure‑touring motorcycles equipped with enhanced suspension and navigation aids. The brand indicated the models aim to capture demand for long‑distance travel across diverse terrains.
Scooter portfolio refreshed
Piaggio and Vespa unveiled new versions of their flagship scooters, incorporating updated styling, battery‑assist options and connectivity features. Both brands highlighted the importance of urban mobility solutions in densely populated regions.
Why it matters:
The announcements signal fresh product cycles for key players in the motorcycle and scooter markets, offering new choices for consumers in Europe, the Middle East and Egypt where two‑wheel transport remains popular.