Japanese beverage company Suntory is releasing a new bottled coffee product designed to replicate the taste of a croissant dipped in a latte. The drink, titled Craft Boss Croissant Latte, will be available in convenience stores and supermarkets across Japan starting in mid-November.
November 10
The Craft Boss Croissant Latte is scheduled to hit retail shelves. Suntory developed the beverage by blending light-roasted coffee beans and espresso with sugar, salt, and a proprietary croissant flavoring. The company states the product aims to create a buttery aroma with a balance of sweet, bitter, and salty notes.
November 10 to November 24
In a concurrent promotion, 19 locations of the bakery chain Bread, Espresso & will offer a special menu item priced at 900 yen, or approximately $5.70. This item features a honey-butter caramelized croissant intended for dipping into latte cream. The first 100 customers at each participating bakery who order from this collaboration menu will receive one complimentary bottle of the Craft Boss Croissant Latte. Additionally, customers purchasing specific products during this two-week window are eligible for further promotional offers.
Current Status
The product launch represents a collaboration between a major beverage manufacturer and a specialized bakery chain. While the drink will be widely available in retail outlets, the physical food pairing promotion is limited to 19 specific bakery locations across Japan.
Why it matters: This launch highlights a growing trend in the Japanese beverage market where manufacturers collaborate with niche food brands to create limited-edition, experiential products. For global consumers, it illustrates how major brands are increasingly testing unconventional flavor profiles to drive engagement in competitive retail spaces.