Ford is gearing up for a big return to the World Rally Championship, with the rally program set to become a central part of its strategy from 2028.
- After a long hiatus, Ford announced that the WRC will serve as a real‑world laboratory for its upcoming vehicle line‑up.
- Five brand‑new electric and hybrid models, aimed at the European market, will be developed and fine‑tuned using rally data.
- The move aligns with Ford’s broader push toward sustainable mobility and showcases its commitment to performance‑focused green technology.
- Industry insiders expect the rally involvement to boost brand visibility and accelerate the rollout of the new models across Europe.
In short, the 2028 rally comeback is both a marketing push and a development platform for Ford’s next generation of eco‑friendly cars.