Porsche is changing its game plan for the next few years. Instead of chasing high sales numbers, the luxury carmaker is aiming for higher profits and more exclusive vehicles by 2030.
- The company wants to prioritize quality and value over simply pumping out as many cars as possible.
- They are targeting a solid profit margin of 15% on their vehicles.
- To make this work, Porsche has lowered its break-even point to under 200,000 cars sold annually.
- This shift relies on focusing heavily on their high-end, premium models to drive success.
By narrowing their focus, Porsche is betting that smaller sales volumes will lead to a healthier and more sustainable business.