Starting Saturday, October 17, companies in Spain must use phone numbers beginning with the prefix 400 when contacting consumers for commercial purposes. This regulatory change applies to all businesses that place calls to sell products, promote services, or acquire new clients.
The Spanish government implemented this measure to provide consumers with a clear method of identification before answering the phone. By assigning a specific numerical range to telemarketing activities, regulators aim to reduce unwanted interruptions. Consumers will be able to distinguish commercial solicitations from personal or essential calls without needing to answer first. The policy is intended to increase transparency in telecommunications and allow individuals to decide whether to engage with marketing attempts based on the incoming number.
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