Intro Holding has entered a partnership and management agreement with Mona El Helw to lead its real estate subsidiary, M squared. El Helw will join as a partner and serve as the company’s Chief Executive Officer and Managing Partner, effective November 1, 2026.
- El Helw brings 25 years of experience in real estate and investment banking to the role.
- She previously served as Chief Commercial Officer at Talaat Moustafa Group and held a similar position at Palm Hills Developments.
- The firm intends to align M squared leadership with shareholder interests to pursue a long-term growth strategy.
- Intro Holding executives stated the move aims to strengthen project delivery and establish the company as a leading regional developer.
El Helw will focus on scaling the organization and implementing its expansion strategy.
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