Investment Firm L Catterton Backs Glance to Expand US AI Shopping Operations

Consumer-focused investment firm L Catterton has announced a strategic investment in the AI shopping platform Glance. The funding aims to support the company’s expansion, specifically within the United States market. Financial terms of the transaction remain undisclosed.

Key Takeaways

• Strategic backing: L Catterton will provide operational expertise and global network support to assist Glance’s growth.
• AI integration: Glance utilizes agentic AI to analyze consumer preferences and facilitate product recommendations across smartphones and connected televisions.
• Market presence: The platform is currently integrated into millions of devices in the US through partnerships with Samsung, Motorola, and DIRECTV.
• Evolving commerce: Glance aims to transition users from traditional search-based shopping to agentic, device-based purchasing.
• Historical funding: Founded in 2019 by InMobi executives, Glance has previously secured approximately $500 million from investors including Google and Jio Platforms.

Expansion into AI-Driven Commerce

Glance, which originated as a content curator for smartphone lock screens, has pivoted toward generative AI shopping. The company introduced its AI-driven shopping features publicly in early 2025. This technology includes commerce models for product discovery, generative AI for visual experiences, and transaction systems to process purchases directly.

Glance CEO Naveen Tewari stated that the new investment validates the company’s strategy of moving commerce beyond search. L Catterton global CEO Scott Dahnke noted that Glance offers a unique shopping proposition by leveraging distribution across screens used by consumers throughout the day.

Platform Evolution

The company, founded by the team behind InMobi, initially built a user base of 300 to 400 million without requiring a standalone application. Following a soft launch in the US, the company introduced its generative AI shopping application in India in May 2025. This feature allows users to visualize products, such as clothing, before completing a purchase.