Fender Japan Releases Pokémon 30th Anniversary Guitars

Fender Japan has announced two limited-edition guitars to celebrate the 30th anniversary of the Pokémon franchise. The instruments, based on the original Pokémon Red and Green games, feature custom designs and a unique electronic effect.

Key Takeaways

• Dual models released: Fender is offering a “Red Version” Stratocaster and a “Green Version” Telecaster.
• Integrated audio effects: Both guitars include an “8-Bit Sound System Mode” activated via the volume knob to mimic chiptune audio.
• Thematic aesthetics: The instruments feature pixel art of Fire-type and Grass-type Pokémon, along with custom Poké Ball inlays on the neck.
• Limited sales process: Units will be sold via a lottery system through the Pokémon Center Online store.
• Pricing and extras: Each guitar is priced at 396,000 yen, or approximately $2,490, and includes a certificate of authenticity and custom hardcase.

Design and Audio Features

The collaboration pairs the Pokémon Red and Green titles with specific Fender guitar models. The Stratocaster represents the Red version, while the Telecaster represents the Green version. The guitar bodies feature pixel art corresponding to the game themes, specifically showcasing Fire-type and Grass-type creatures. The necks include subtle Poké Ball designs, and the rear of the instruments bears a 30th-anniversary commemorative plate.

A notable feature of the collection is the built-in sound modification. Fender integrated an “8-Bit Sound System Mode” that users trigger by pushing in the volume knob. This effect is designed to replicate the digital audio quality of early handheld video game consoles, allowing players to emulate the soundtrack styles of the original 1996 Japanese game releases.

Availability and Lottery

Fender Japan and the Pokémon Company are managing distribution through a lottery system due to the limited nature of the production run. Applications for the lottery will be accepted via the Pokémon Center Online store starting at noon on November 19 and closing at 4:59 p.m. on November 24, Japan Standard Time. Each purchase includes a set of themed pixel art guitar picks, a custom case, and a certificate of authenticity.