Emogg Analytics has developed software designed to measure and analyze the emotional reactions of gamers to improve performance. The system translates human responses into data points, allowing developers and coaches to identify specific moments of engagement or disinterest during gameplay.
Key Takeaways
- Emotional analysis: The software utilizes algorithms to convert human emotional reactions into measurable data.
- Strategic origin: Founder Edgar Sanjuán conceived the idea in 2017 after working in visual thinking, where he graphically summarized strategic concepts.
- Expert collaboration: Sanjuán initially discussed the concept with sports psychologist Richi Serrés before partnering with AI consultant Mario Enjuanes in 2020.
- Technical feasibility: Enjuanes, a specialist in artificial intelligence, provided the technical expertise necessary to make the project viable after previous skepticism.
- Performance optimization: The tool aims to help stakeholders understand what triggers interest in an audience or individual player.
The Development Process
The project began as a conceptual inquiry by Edgar Sanjuán. While working in visual thinking, Sanjuán sought a method to quantify audience attention spans and emotional engagement. In 2017, he consulted with Richi Serrés, a specialist in sports psychology and emotional management who worked with elite athletes. According to Sanjuán, Serrés was initially skeptical about the viability of measuring emotions in such a precise manner.
The project remained in the conceptual phase until 2020, when Sanjuán met Mario Enjuanes. Enjuanes, a consultant and artificial intelligence expert, reviewed the proposal and determined that the necessary technology to measure these reactions was available. This partnership allowed the team to move forward with the development of the Emogg Analytics software.
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